What does the colour red mean to most of us within the UK? Danger perhaps you might assume, but maybe not. To some people of differing ethnic backgrounds red can have very positive connotations. As an example, to those of Chinese ethnicity red has happy connotations, even bringing good luck.
The examples of associations with colours given below, show how subconsciously colour can have positive and negative effects on people’s perceptions and therefore their behaviour:
RED – love, passion, danger, warning, excitement, food, impulse, action, adventure
BLUE – trustworthiness, success, seriousness, calmness, power, professionalism
GREEN – money, nature, animals, health, healing, life, harmony
ORANGE – comfort, creativity, celebration, fun, youth, affordability
PURPLE – royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams
WHITE – innocence, purity, cleanliness, simplicity
YELLOW – curiosity, playfulness, cheerfulness, amusement
PINK – softness, sweetness, innocence, youthfulness, tenderness
BROWN – earth, nature, tribal, primitive, simplicity.
GREY – neutrality, indifference, reserved.
BLACK – seriousness, darkness, mystery, secrecy
So, now you’re thinking…and whilst you’re doing that let me summarise that Veber is a trustworthy, serious, calm, professional company offering creativity, affordability and harmony.
Now that’s food for thought!