In the process of doing lots of research for our new Cloud Server and Cloud Backup service, Python, which Veber will be launching in early 2012 (did I mention that somewhere else on the blog?!), it has really come to my attention just quite how staggering the amount of information available out there purporting to tell all about ‘The Cloud’ is.

As far as I can work out (and I profess quite readily to being the least technical person in the Veber outfit) it doesn’t have to be that complicated but when you read things like the US National Institute of Standards and Technology’s (NIST) definition of The Cloud – “a model for enabling convenient, on demand network access to a shared pool of configurable computing resources” – well, it doesn’t really help, does it?

My thanks to Cary McGovern, whose definition I found after a little more digging – “a means by which organisations or individual users can access computer services, storage or data, even through it is not stored in the organisation but elsewhere.” So slowly the waters become slightly less ‘cloudy’. Cloud computing customers do not own the physical IT infrastructure such as storage devices and the associated softwares. Instead they rent these from 3rd party providers, such as Veber & Python, with billing scales decided on usage and the number of gigabytes of data in storage. Cloud services are scalable because you can pay for what you need as you go – a great plus for small businesses. And, providers such as Veber & Python have technical expertise on hand to deal with issues such as resilience, security, DR, load balancing…

I’m not going to try and explain it any further in my own words; I’m getting a little out of my depth already! But the conclusion I am reaching is that our Veber and Python services must be buyer focused in order to allow customers to successfully navigate their way around the services we offer. This blog was not  intended as a sales pitch but a discussion about The Cloud does easily lend itself to seeing the advantages for SMEs – IF the products and services are sold in such a way as to make them accessible for all the target buyer personas.

Off to work then…

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